The tips on choosing the right SEO software
SEO tools are a dime a dozen. Nowadays the software market if flooded with various types of apps that promise top placement for your site. Unfortunately most of them fail to fulfill the given promise.
Substantially useful SEO tools are very few and far between. But what can be called a good SEO tool? What features must it have?
Here comes a list of software features essential for running a successful website promotion campaign:
SEO software is supposed to create a continuous, integrated and automated SEO process for you. Centralized system of managing all SEO activities – that is what good SEO software is about.
Keyword research facilities
Keyword research determines where your website traffic will be coming from. That's why SEO software should provide a sheer amount of integration with various keyword research mechanisms.
Website SEO audit facilities
Simply put, that's what makes an SEO tool capable of scanning a whole website structure for various SEO errors and providing detailed guidance on how to fix them.
The ability to run page level competitive analysis
This ability lets the software run a comparison of your onpage optimization rate to the ones of your competitors. Also, it enables an SEO tool to tailor onpage optimization strategies based on the best niche practices.
Link building facilities
Links are the food for any website - the more nutritious they are, the better your site rankings. Hence, an effective SEO tool is supposed to be capable of managing your site's existing links and finding new high-quality link sources.
Rank checker and other SEO result tracking features
Such activities as tracking website rankings, measuring traffic, checking website popularity on social media, etc. are essential in any SEO campaign. Hence, handling these tasks is a must for effective SEO software.
The ability to generate various types of comprehensive SEO reports is crucially important for an SEO tool. SEO reports are needed to structure the collected info, evaluate progress of an SEO campaign and furnish information to clients and higher-ups.
Adaptation and quick updates
Search engines keep innovating their work and making ranking algorithms more complicated month after month. Not every SEO tool changes to offer up-to-date SEO methods. This may result in lower productivity, or in some cases, when SEO techniques become so outdated that they are considered spammy, even harm a website's rankings if you don't really know what you're doing. So a good SEO tool should have frequent updates an keep in line with search engines' requirements.
We guarantee every SEO PowerSuite user that their software is up-to-date with the latest changes in search engines, be it a new tweak in the Penguin algo or smaller changes in ranking factors and how they're treated. SEO PowerSuite is updated every 2-3 weeks to deliver cutting-edge features and boost SEOs efficiency in real time.
This is why SEO PowerSuite has helped over 900,000 websites get top 10 rankings on Google and keep them for years.
Apply the SEO power of this software to your own website:
Desktop or Web-based (SaaS)?
Basically, the difference between a desktop tool and a Web-based solution is that the former one gets installed on your machine and the latter one runs in your browser. Both these types can handle various SEO tasks, but desktop solutions offer more flexibility when it comes to data security, data analysis and pricing.
Here are the key advantages of desktop-based tools over web-based:
- Speed: desktop-based apps collect data on the fly, while in online tools you are put on queue and may for a few days until data gets collected;
- Data security: desktop-based apps store all data locally on one's machine, so project info is totally secure and never gets lost or deleted; Web-based tools store all data on remote servers that could be compromised leaking private information;
- Internet access: both desktop tools and SaaS need access to the Web to collect data. But when data is collected, desktop-based tools let you view and analyze it without connecting to the Internet. Web-based tools need constant access to the Web.
- Price: Web-based tools are expensive to maintain, because the provider has to cover costs for data storage and processing. Desktop-based tools are usually less expensive.
- Flexibility: desktop-based tools offer more flexibility in terms of organizing and structuring data, running various types of research and analysis.
In a nutshell, an ideal solution is the one that covers a wide range of SEO activities, goes into granular level of onpage and offpage analysis and provides detailed guidance on how to deal with various aspects of an SEO campaign.
SEO PowerSuite is equipped with all the features essential for website promotion. The software perfectly handles a wide range of SEO activities and lets you optimize your site the best possible way.
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